Take one of the most highly respected department stores, new Microsoft technologies, and millennials, mix them together, and what do you get? A whole new digital shopping experience.
Microsoft challenged us to create a unique Nordstrom shopping experience for the millennial demographic, by integrating their various technology offerings. We created a persona and demographic profile, user scenario, and determined our audience to be both technologically and socially driven. We designed a new kind of app experience that enabled shoppers to interact with sales associates in a whole new way. Customers could start conversations with sales associates before even arriving to the store. Through the app they could scan clothing and items in store to automatically be added to the dressing room or purchase, be reminded of previous purchases, and more. Customers could utilize a virtual dressing room that would also track purchases throughout the store and make recommendations. Also, through the app, one could share with friends or ask for peer advice at any time on major social networks.
The app experience also included an integrated store map, social promotions, important date reminders, and exclusive concierge services.
The experience center presentation consisted of an on-site video and mock up store experience, photography, customer demographics, profiling, and user scenarios, customer training, and a sales kit
Role: Research, strategy, concept, photography, art direction and design, copy, and client training