I’m an adroit creative director with a passion for brand and product experiences with an emphasis in visual design and UX. I've managed, built, and worked on multifaceted teams ranging in disciplines from UI, UX, research and testing to motion illustration, photography, and more working for clients and across organizations in marketing, product, sales, and engineering.
I have done a bit of everything myself, from packaging and direct mail to UI and UX for an app on your smart fridge. I've even created blue slime for a DreamWorks project and once got slobbered on by a pack of adorable 200+ lb St Bernards for 2 days for the sake of brand promotion. Oh, and I've been doing all of this for a long time. (That is supposed to make you trust me.)
I'm a big picture, problem solving kinda woman who is not afraid of the tiniest details... no really.
I bring innovative and effective creative that drives results. I love data and research. Data is the new sexy.
I want to work with, develop and be a part of exceptional teams that create brand experiences and products that strive to provide people the ability to consume and use information in smart, relevant, innovative and efficient ways as possible. The kind where design, data, and engineering intersect to create something so seamless, users don't have to think about what they just did... it just happens. Things that make people smile, and they don't know why.
Great experiences = the new brand loyalty. I know, I did a talk on it. (Also a reason you should trust me.)
I love to debate empathy vs sympathy and how deeply it effects what we do. AI is the future and the past, and what it can do for us is infinite, but I'd like use it's power for good.
I’ve had the privilege to lead and work beside great creatives and have been a part of some amazing teams. I love figuring out what makes people motivated and how to more effectively work together.
I love learning from people. Everyone. Even Toby, your invisible friend. A 5 yr old can teach us more than we want to admit and I imagine even your Chihuahua at some point, will have something to say. We all have something to teach one another.
Human behavior and anything that ignites our senses, in all aspects, inspires me. And, inspiration comes from the weirdest places sometimes, so look out. Or don't, it will find you.
I love to cook and I hate leftovers so everyone wins. I can also outfit you in a costume or a ball gown in less than 8 hours.