SUMMARY
Creative leader with 20+ years of experience specializing in product design (UX/UI), visual design, and branding across extensive ecosystems for both consumer and enterprise (B2B, B2C, SaaS). I have a passion for problem solving and driving change and perception by working at the intersection of design and engineering to develop a unique symbiosis between design ideologies and technology platforms to create smart, relevant, and unique user experiences that drive adoption.
I believe designing for our experience age is about creating relevant empathetic experiences; putting people at the center and surrounding them with technology, data, and interfaces that allow them to consume information quickly and efficiently in new and interesting ways.
Experience: User experience (UX), user interface, visual design, human centered design, creative direction, product and application design and strategy, cross platform experiences across mobile, web, connected car, wearables, smart home appliances, voice, Apple, Android, Tizen and more), branding, immersive experiences, pitches: both VC fundraising and client, leadership, cross-functional team collaboration in deadline driven environments in both consumer and enterprise markets, comfortable in chaos
MD DESIGN & CONSULTING
CONSULTANT, UX/UI, PRODUCT DESIGN, VISUAL DESIGN AND BRANDING, STRATEGIC STORYTELLING
SEATTLE, JAN 2017-PRESENT
Consultant specializing in product design (UX, UI) and strategy, branding, visual design, strategic storytelling (for pitch decks
and fund-raising), and product marketing. Clients range from early stage startups to mid-size businesses spanning a spectrum of markets from technology and ai, healthcare, finance and payments, crypto, restaurants, and more, in B2B, B2C, SAAS, and on a variety of technology platforms
Work includes both IC and directing/integrating with internal design and tech teams across a broad variety of implementations
Projects vary from UX/UI (user flows, wire frames, user interface, final assets for development), brand development (identity, design systems), web design, strategy, storytelling and design for creation of pitch decks for fund-raising, and more
Clients include: Titan Bank, Snout ID, Beehive AI, Transparent Systems, ETW Advisors, FieldIn, Second Wave Delivery Systems, Third WaveRX,
COSM Care, Railgun, Gaeastar, Planetary VC, Terra Plata LLC, and more
TRANSPARENT FINANCIAL SYSTEMS
DIRECTOR, UX AND DESIGN
SEATTLE, JAN 2019-JUL 2020
Defined, designed, and led strategic, efficient experiences and requirements, in partnership with product and development teams,
for a new and evolving payment technology platform through both front end interfaces and direct API integrations
As part of the Executive Leadership Team, brought a diverse and distinctive view helping to shape the culture and values of the company, including starting a woman’s guild to help promote cross-functional female mentorship, support, and education
Managed and developed Transparent’s brand, identity, communications (including web), managed social media and marketing
A crucial player in securing the company’s Series A round of funding in December 2019
GLYMPSE
VP OF CREATIVE, UX AND DESIGN
SEATTLE , JUL 2015-FEB 2017
Managed, built, and worked side by side with a team of multifaceted creatives focused on user experience (UX), visual design (UI), motion, and more across product, marketing, and brand experiences for Glympse’s extensive ecosystem; spanning mobile, web, video, connected car, wearables, home IoT, AR, and more
Managed marketing, PR, and brand initiatives across the organization from videos to events and materials to drive adoption and bring awareness for the Glympse brand
As part of the executive leadership team, drove process change and perception by partnering engineering and design to develop a unique symbiosis between the company’s robust technology platform and the creation of smart and relevant user experiences
Worked with partners/customers on creating cohesive and integrated brand experiences across various platforms, to include Google, Apple, Samsung, Verizon, General Motors, IBM, and more
Created the first utility app for Samsung TV and your smart fridge, and the first app to share location from your wrist
VML/Y&R GROUP/WUNDERMAN: SENIOR ART DIRECTOR: SEATTLE: MAR 2011 - JUNE 2015
DRAFTFCB: SENIOR ART DIRECTOR: SEATTLE: APRIl 2008 - FEB 2011
STARBUCKS COFFEE CO: SR. CREATIVE DEVELOPMENT/PRINT BUYER (CONTRACT): SEATTLE: JULY 2007 - MAR 2008
TWO, THE WEINSTEIN ORGANIZATION: CREATIVE DIRECTOR, CHICAGO: NOV 2003 - JULY 2007
BANK OF AMERICA: AVP, CARD DESIGN SERVICES, PHOENIX: JUNE 1996 - FEB 2003
SKILLS: USER EXPERIENCE, USER INTERFACE, BRANDING, PRODUCT DESIGN, LEADERSHIP, AI, PITCHING, PROBLEM SOLVING, MENTORING, CREATIVE DIRECTION, VISUAL DESIGN, PROTOTYPING, CROSS FUNCTIONAL TEAM COLLABORATION, AGILE PROCESSES, INTERPERSONAL COMMUNICATION, WRANGLING CHAOS
EDUCATION: ARIZONA STATE UNIVERSITY, BSD, GRAPHIC DESIGN
AWARDS: NATIONAL GOLD ADDY, REGIONAL GOLD AND SILVER ADDY’S, DMA ECHO AWARD, DDM AWARD , BANK OF AMERICA LEADERSHIP AWARD (12)
SOFTWARE: FIGMA, ADOBE SUITE (AI, PSD, XD, ID, LR), SKETCH, PPT AND MSFT OFFICE, GOOGLE SUITE, AND MORE