With the addition of new technology and many new features in SQL 2014, Microsoft needed a user experience for the product website, to match. Looking to increase trial downloads and upgrades, they came to us for a recommendation and an analysis of the current SQL site, emphasizing a comparative analysis to the competition.
We developed a new site structure, an easier to digest, visual user experience and brought the customer testimonial and compete statements to the forefront.
This project consisted of research, wireframes, new site comps, and a business case for our recommendations.
Roles: UX, Art Direction and Design, research
Team: UX Director: Carrie Byrne, Strategy: Obafemi Idowi