Microsoft Office was making some huge changes to their mobile apps for iPhone and iPad, increasing productivity with full features within each app, and integration with Dropbox. They needed our help communicating this exciting news. We created a mobile-focused campaign with a series of triggered emails, an interstitial landing page, and welcome communications.
This campaign did really well: users of iPhone and/or iPad had an open rate of 52.69%, and a click through rate of 13.19%.
Role: Art Direction, concepting and design, research, user flows