What happens when you combine a kung fu fighting panda, a tigress with an attitude and a successful B2B program? You get an award winning partnership and promotional campaign, all wrapped up in a beautiful zenned-out handmade metrics kit. This promotion consisted of a multi-level, Mahjong-inspired memory game that awarded PurchasEdge members discounts for playing, banners, postcards, emails, and factsheets.
To wrap up the promotion for both DreamWorks and HP executives, we designed a custom metrics kit. This included a custom box, mahjong magnets with the character images and a hand-stitched book with metrics from the campaign.
Concept, Art Direction and Design, Panda Fighter