What better way to say Happy Holidays than to express it in different languages from around the world? This exclusive HP PurchasEdge promotion brought members holiday cheer, aimed to increase member redemptions by offering random daily discounts and consisted of a hand designed/paper cut world with holiday messages to explore.
The campaign included a Flash experience, website banners, internal and member communications, emails and a die-cut pop-up direct mail.
Roles: UX, Art Direction and Design, Illustration