In a backwards world filled with ogres, crazy donkeys and an evil little man comes an opportunity for an adventure unlike any other. For the release of DreamWorks Shrek 3, HP PurchasEdge partnered to create an experience for members to help right a world gone wrong.
With an experiential co-branded promotional campaign, used to drive member redemptions and promote the movie release, we created a microsite for members to explore the world of Shrek 3, get to know the characters, watch movie releases and
win prizes.
The campaign included daily “mystery deal” discounts for members to choose from,
an interactive game experience, a “Shrek” site take-over, emails, member communications, a lenticular DM, and metrics kit for executives.
Roles: Concept, UX, Art Direction and Design, ogre hunter
