How do you convince 70,000 SMBs to join the movement of companies making the switch to professional-grade email in the cloud? You give them real-life success stories with honest facts in a visually compelling way.
By building a site architecture that focused on the four major categories SMBs care most about (why, what's in it for me, who else is doing it, and how much will it cost me), we created a responsive, mobile-first microsite, using bold icons, large simple visuals, and an emphasis on user-centered design. Also, by targeting specific demographic groups of business owners, we were able to serve case studies that were most relevant to the audience.
Final campaign included microsite, web banners, emails, and social content.
Role: UX, Art Direction and Design