What happens when you bring a blue slimy blob, some intergalactic space creatures, and a giant girl to loyal customers of HP printers and ink? You get a fun filled co-branded B2B experience that brings members an exciting break to their day.
With the release of the DreamWorks adventure Monsters vs. Aliens, HP PurchasEdge partnered to bring an experience for their B2B loyalty program members to have some fun, receive discounts and redemptions, and promote the upcoming movie. We created an experiential site to allow members to play games for discounts, download desktop backgrounds and posters, backgrounds on the characters, and watch trailers. The campaign included an experience driven website, web banners, member communications, emails, and direct mail.
After the promotion, we created a special metrics kit especially for HP and Dreamworks executives. This consisted of an FBI dossier case, final metrics reports, and "evidence" all created in a special FBI dossier and briefcase to fit with the theme of the movie.
Roles: UX, Art Direction, Concept, Visual Design (including game design), Blue Slime and Evidence Creator
CLIENT TESTIMONIAL:
I wanted to personally thank you and your team for the amazing brief case you created in honor of our film Monsters Vs. Aliens. It put a smile on my face from ear to ear.
This top secret case is the finest piece of “evidence” I’ve ever received that displays that enthusiasm. The attention to detail is awesome. It is a cherished piece of memorabilia I will pull out many more times over the years to show how committed to a project a partner can be.
Paul Elliott
Head of Worldwide Creative
Consumer Products
DreamWorks Animation