Samsung came to Glympse with a request to give users the first ever utility app for your TV, bringing location sharing to your living room. We worked to design a ten foot experience to include location viewing for your family members as well as third party service deliveries to your home. 

Microsoft sales teams were spending too much time switching between applications looking for information, time that would be better spent engaging with customers. To solve this problem, Microsoft combined the power of Office, Dynamics CRM, and more into a single app with the Windows Apportal.

To help launch this new app structure to the sales teams, we created the Windows Apportal Generator, an app/tool that enabled the Microsoft Sales Force to create personalized step-by-step experiences to help them demo this solution to their clients.

The campaign included extensive UX, the Windows Apportal Generator app, sample apportals, user guides, emails, website, and sales and internal communications 

Roles: UX, Art Direction and Design

Samsung, in developing one of the first smart fridges, wanted to give users the ability to request location within their Glympse family groups. Users could request location of the entire group and make sure family meals were still warm by the time everyone got home! We worked to design a minimal touch experience that would showcase your families location as well as third party deliveries, such as pizza, to the home.

Take one of the most highly respected department stores, new Microsoft technologies, and millennials, mix them together, and what do you get? A whole new digital shopping experience. 

Microsoft challenged us to create a unique Nordstrom shopping experience for the  millennial demographic, by integrating their various technology offerings. We created a persona and demographic profile, user scenario, and determined our audience to be both technologically and socially driven. We designed a new kind of app experience that enabled shoppers to interact with sales associates in a whole new way. Customers could start conversations with sales associates before even arriving to the store. Through the app they could scan clothing and items in store to automatically be added to the dressing room or purchase, be reminded of previous purchases, and more. Customers could utilize a virtual dressing room that would also track purchases throughout the store and make recommendations. Also, through the app, one could share with friends or ask for peer advice at any time on major social networks. 

The app experience also included an integrated store map, social promotions, important date reminders, and exclusive concierge services.

The experience center presentation consisted of an on-site video and mock up store experience, photography, customer demographics, profiling, and user scenarios, customer training, and a sales kit

Role: Research, strategy, concept, photography, art direction and design, copy, and client training

to come…

Microsoft Office was making some huge changes to their mobile apps for iPhone and iPad, increasing productivity with full features within each app, and integration with Dropbox. They needed our help communicating this exciting news. We created a mobile-focused campaign with a series of triggered emails, an interstitial landing page, and welcome communications.

This campaign did really well: users of iPhone and/or iPad had an open rate of 52.69%, and a click through rate of 13.19%. 

Role: Art Direction, concepting and design, research, user flows

How do you convince 70,000 SMBs to join the movement of companies making the switch to professional-grade email in the cloud? You give them real-life success stories with honest facts in a visually compelling way.

By building a site architecture that focused on the four major categories SMBs care most about (why, what's in it for me, who else is doing it, and how much will it cost me), we created a responsive, mobile-first microsite, using bold icons, large simple visuals, and an emphasis on user-centered design. Also, by targeting specific demographic groups of business owners, we were able to serve case studies that were most relevant to the audience. 

Final campaign included microsite, web banners, emails, and social content.

Role: UX, Art Direction and Design
 

When T-Mobile decided to boost member retention and engagement by creating a reward based loyalty program, they came to us to design and launch the new program, MyRewards. We worked with their global partners to develop a site with a point based structure, which allowed members to redeem rewards, see what rewards were available to them, watch their status, and find new ways to engage and earn points. The launch included member and visitor websites, member communications and social. 

Roles: Concept, UX, Art Direction and Design, agency lead for global team

What happens when you bring a blue slimy blob, some intergalactic space creatures, and a giant girl to loyal customers of HP printers and ink? You get a fun filled co-branded B2B experience that brings members an exciting break to their day.

With the release of the DreamWorks adventure Monsters vs. Aliens, HP PurchasEdge partnered to bring an experience for their B2B loyalty program members to have some fun, receive discounts and redemptions, and promote the upcoming movie. We created an experiential site to allow members to play games for discounts, download desktop backgrounds and posters, backgrounds on the characters, and watch trailers. The campaign included an experience driven website, web banners, member communications, emails, and direct mail.

After the promotion, we created a special metrics kit especially for HP and Dreamworks executives. This consisted of an FBI dossier case, final metrics reports, and "evidence" all created in a special FBI dossier and briefcase to fit with the theme of the movie.

Roles: UX, Art Direction, Concept, Visual Design (including game design), Blue Slime and Evidence Creator

CLIENT TESTIMONIAL:

I wanted to personally thank you and your team for the amazing brief case you created in honor of our film Monsters Vs. Aliens. It put a smile on my face from ear to ear. 

This top secret case is the finest piece of “evidence” I’ve ever received that displays that enthusiasm. The attention to detail is awesome. It is a cherished piece of memorabilia I will pull out many more times over the years to show how committed to a project a partner can be.

Paul Elliott
Head of Worldwide Creative
Consumer Products
DreamWorks Animation

With the addition of new technology and many new features in SQL 2014, Microsoft needed a user experience for the product website, to match. Looking to increase trial downloads and upgrades, they came to us for a recommendation and an analysis of the current SQL site, emphasizing a comparative analysis to the competition. 

We developed a new site structure, an easier to digest, visual user experience and brought the customer testimonial and compete statements to the forefront. 

This project consisted of research, wireframes, new site comps, and a business case for our recommendations.

Roles: UX, Art Direction and Design, research

Team: UX Director: Carrie Byrne, Strategy: Obafemi Idowi

What better way to say Happy Holidays than to express it in different languages from around the world? This exclusive HP PurchasEdge promotion brought members holiday cheer, aimed to increase member redemptions by offering random daily discounts and consisted of a hand designed/paper cut world with holiday messages to explore.

The campaign included a Flash experience, website banners, internal and member communications, emails and a die-cut pop-up direct mail.

Roles: UX, Art Direction and Design, Illustration

In a backwards world filled with ogres, crazy donkeys and an evil little man comes an opportunity for an adventure unlike any other. For the release of DreamWorks Shrek 3, HP PurchasEdge partnered to create an experience for members to help right a world gone wrong.

With an experiential co-branded promotional campaign, used to drive member redemptions and promote the movie release, we created a microsite for members to explore the world of Shrek 3, get to know the characters, watch movie releases and
win prizes. 

The campaign included daily “mystery deal” discounts for members to choose from,
an interactive game experience, a “Shrek” site take-over, emails, member communications, a lenticular DM, and metrics kit for executives.                                               

Roles: Concept, UX, Art Direction and Design, ogre hunter 

What happens when you combine a kung fu fighting panda, a tigress with an attitude and a successful B2B program? You get an award winning partnership and promotional campaign, all wrapped up in a beautiful zenned-out handmade metrics kit. This promotion consisted of a multi-level, Mahjong-inspired memory game that awarded PurchasEdge members discounts for playing, banners, postcards, emails,  and factsheets. 

To wrap up the promotion for both DreamWorks and HP executives, we designed a custom metrics kit. This included a custom box, mahjong magnets with the character images and a hand-stitched book with metrics from the campaign.

Concept, Art Direction and Design, Panda Fighter

A Silk Addiction is an online shopping site that was founded to bring beautiful handmade scarves and rugs from Kashmir, India to the public. They asked me to develop their brand identity along with some marketing and sales materials.

Project included: Logo design, business cards, clothing tags, brand guide, marketing materials, website design